I think this is a bigger problem for Ares than they want to admit if they even believe it. In the stores around here at least Ares does not have a good reputation. From the viewpoint of a shop owner, why would they want to carry items for a game that they've had a long history (literally years) of being unable to get stock, especially when nobody is playing it in their store or even asking about it? There are too many games out there that they can get easy replenishment for them to have to deal with the Ares dumpster fire.
As to Kickstarter, correct me if I'm wrong, but didn't they do a Kickstarter some time back - and then they never produced all of the items that were promised in the campaign? If so, I'd think it would be somewhat difficult for them to convince people to trust them again.
The problem of the FLGS not being able to get planes from Ares is not a new one. In my previous job I had a large geographic territory to cover. During my travels I made it a point to visit every game store I could find on Google that was located in my territory. This included the five largest cities in Kentucky by population as well as Nashville, TN. Only ONE of the stores was carrying the game (to be fair, some had never carried it, though that does lead to the question of "why?"). The reason I was given in EVERY case was they stopped carrying it because they could not get stock from the distributors, who in turn told the store owners that they could not get stock from Ares. I reported all of this here on the forum, only to have someone from Ares post a response that essentially said I was imagining things. The one store that "carried" it had exactly one copy of the BoB set, with no other planes.
I think from a brick and mortar standpoint the game may be dead so long as the game is owned by Ares. I don't see stores ever going back to carrying it after having to deal with this issue for years (though I admit that I could be wrong). If it were taken over by a company with the desire and - most importantly - the resources to properly support it, then it might be able to be a success at the retail level. In fact, I don't see any other way forward for this game to live on otherwise. The off market products you mention are fine for those of us already playing the game, but don't really do anything to attract new players, and no game can survive (or at least, thrive) without new blood.
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