From the Castle Rock Brewery in Nottingham comes Elsie Mo Glorious Golden Ale.
In previous versions Elsie Mo was depicted as 'nose art'.
The brewery wrote," First brewed in 1998, the name ‘Elsie Mo’ is derived from the predominant malt in the recipe – Low Colour Maris Otter, or LCMO. We liked how the name sounded, and decided to turn the “brand” into a personality. After being inspired by the historical images of US aircraft nose art, we made the decision for the pump clip to feature a character playing homage to the 1940s pin-up style.
The new pump clip for Elsie is designed to celebrate the will and bravery or women, both in times gone by and today, without losing its original heritage. We’ve taken inspiration from the women pilots of the second world war, who took to the skies in Spitfires, Lancasters and Hurricanes, to deliver battle-ready planes to fighter pilots of the RAF.
We worked closely with our designer, Nick Pettit, to ensure the new pump clip is spot on. Nick is a brand specialist in the brewing industry and studied imagery and propaganda of the World Wars as his art school thesis, so this was a project that we were all very invested in.
We were especially influenced by Giles Whittell’s Spitfire Women of World War II, published in 2008. The collection focuses on true stories from the women of the ATA (Air Transport Auxiliary) who, although not allowed into combat, flew unarmed – without radios or instruments, and at the mercy of the weather and enemy aircraft – to deliver planes to the front lines.
There are stories and photographs of these women, featuring famous names like Amy Johnson and Maureen Dunlop among those of unsung heroes. We worked to capture the bravery of the women of the ATA, and the confidence they exude in these photographs, to inspire a pump clip that we can all be proud of. Most importantly, Elsie’s now in the pilot’s seat, where perhaps she should have been all along.
While the new design continues to pay homage to the war effort and the unsung bravery of these pilots, we also want it to be an empowering image – to be a pump clip that proudly celebrates women in all industries, including our own, as well as being an inspirational image for all. Beer is for everyone after all!
The recipe and process for Elsie Mo remains the same, we promise."
Certainly a worthy inspiration for the tap handle
Wish I could have a pint
Karl
It is impossible for a man to begin to learn what he thinks he knows. -- Epictetus
You could use that for Sails as well Dave.
Rob.
"Courage is the art of being the only one who knows you're scared to death."
Black Project's Thor a red ale refermented on plums and currants.
The PGM-17 Thor was the U.S. Air Force's first operational ballistic missile. https://en.wikipedia.org/wiki/PGM-17_Thor
Another beer from Black Project remembering the Atlas missile.
https://en.wikipedia.org/wiki/SM-65_Atlas
Black Project Peacemaker soured ale aged in cherry wine Bourbon barrels.
The Convair B-36 strategic bomber was named 'Peacemaker'. https://en.wikipedia.org/wiki/Convair_B-36_Peacemaker
The B-36D had four turbojet engines added on two wing pods in addition to its six piston engines.
Lancer sour golden ale with Colorado wildflower honey.
A Rockwell B-1B Lancer bomber. https://en.wikipedia.org/wiki/Rockwell_B-1_Lancer
JATO dry-hopped blended amber ale. JATO stands for "Jet-Assisted Take-Off". https://en.wikipedia.org/wiki/JATO
Voodoo dry-hopped sour red ale.
The McDonnell F-101 Voodoo was a supersonic jet fighter, which served with the U.S. and Royal Canadian Air Forces between 1959 and 1979. https://en.wikipedia.org/wiki/McDonnell_F-101_Voodoo
Last edited by Naharaht; 09-10-2019 at 21:50.
Javelin is a sour ale refermented on grapes.
The Gloster Javelin was a night and all weather interceptor, which served in the R.A.F. from the mid 1950's to the late 1960's. It had a distinctive delta wing and delta shaped tailplane. https://en.wikipedia.org/wiki/Gloster_Javelin
Javelin was also the name given to a man-portable Raytheon/Lockheed-Martin anti-tank missile. https://en.wikipedia.org/wiki/FGM-148_Javelin
Last edited by Naharaht; 09-11-2019 at 23:15.
The attachment gremlin has struck again
It is impossible for a man to begin to learn what he thinks he knows. -- Epictetus
Oxcart is described as a blended coolship spontaneous ale by Black Project.
Oxcart was a black project by the C.I.A. to produce and use a high altitude reconnaissance aircraft. The result was the Lockheed A-12, which looked a lot like the YF-12A interceptor and SR-71 Blackbird that came from it. https://en.wikipedia.org/wiki/Lockheed_A-12
Viper from Black Project ales is described as dry-hopped spontaneous ale.
The Viper is the F-16V, the latest version of the Fighting Falcon. https://www.airforce-technology.com/...-role-fighter/
However, there is also the Viper Aircraft Viperjet, which is a small homebuilt jet aircraft. https://en.wikipedia.org/wiki/Viper_Aircraft_ViperJet
Today we have Dagger described as a golden sour on second use fruits.
The Convair F-102 Delta Dagger was an interceptor built for the U.S.A.F in the late 1950's. As its name suggests, it had a distinctive delta-wing. https://en.wikipedia.org/wiki/Convai...2_Delta_Dagger
Sours seem to be the new craze now .
Karl
It is impossible for a man to begin to learn what he thinks he knows. -- Epictetus
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