Originally Posted by
Diamondback
Problem with that is, D2C sales channels piss off the retailers: "If they're gonna undercut us by selling direct, why should we buy their stuff and try to sell it?"
Ares has already had enough problems on that front, a buddy had to close his shop because almost his entire business was built around Wings and Sails and their unreliable delivery schedules were wreaking havoc on keeping his other commitments. Me, I'd try to schedule it so a given type of release always fell about the same time in the year, plus or minus a week or two...
Another fact we have to consider is that we're used to big heavy-hitters like FFG, WOTC and WizKids--Ares is a very small company that's generally been able to punch way above their weight class, which does hamstring them a bit.
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